Don't pour your red straight from the fridge
Cold mutes a red wine's aroma, and aroma is most of what you taste. A red poured straight from a cold fridge shows far less than the same bottle given a little time to warm up.
What to do Take a chilled red out of the fridge 20 to 30 minutes before you pour, or store it somewhere around 15 to 18 degrees rather than fridge-cold.
At fridge-cold 4 degrees C a red's aroma was rated significantly weaker than the same wine at room temperature.
