Privacy Notice

This Privacy Notice for Vermont Pure Foods dba Nature's Market ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at https://naturesmarketvt.com, or any website of ours that links to this Privacy Notice;
• Sign up for our customer accounts, wine club, newsletter, or events;
• Engage with us in other related ways, including any marketing or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have questions, contact us at [email protected].

Summary of Key Points

• What personal information do we process? We process personal information you provide to us — such as your name, email, phone number, postal address, and date of birth — depending on how you interact with us.
• Do we process sensitive personal information? We do not process sensitive personal information.
• Do we collect information from third parties? We may receive limited information from social media platforms when you choose to register or log in using a social account.
• How do we process your information? To provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
• When do we share information? Only in specific situations described below, and with specific service providers.
• How do you exercise your rights? The easiest way is to contact us at [email protected].

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you register on the Services, sign up for our wine club or newsletter, express interest in our products and Services, participate in activities on the Services, or otherwise contact us. This may include:

• Names
• Email addresses
• Phone numbers
• Mailing addresses
• Date of birth
• Marketing and communication preferences (email and SMS consent)
• Wine and product interests

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services, and for internal analytics and reporting. We collect this information through cookies and similar technologies necessary to run the site.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

• To facilitate account creation, authentication, and otherwise manage user accounts.
• To deliver and facilitate delivery of services to the user.
• To respond to user inquiries and offer support.
• To send administrative information and, where you have consented, marketing and promotional communications by email or SMS.
• To protect our Services, including fraud monitoring and prevention.
• To comply with our legal obligations.

3. When and With Whom Do We Share Your Personal Information?

In Short: We may share information with the service providers and in the situations described below. We do not sell your personal information.

We may share your personal information with third-party service providers that perform services for us and require access to such information to do that work. These include:

• Email delivery — to send transactional and marketing emails on our behalf.
• SMS/text delivery — to send transactional and marketing text messages where you have opted in.
• Error monitoring and security — to keep the Services running reliably.
• Social login providers — when you choose to log in with a third-party social account.

We may also share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. Do We Use Cookies and Other Tracking Technologies?

In Short: We use only the cookies necessary to run the site.

We use cookies to keep you logged in, maintain the security of our Services, remember your preferences, and assist with basic site functions. We do not use advertising cookies or third-party advertising trackers, and we do not use your browsing activity to target ads. You can refuse non-essential cookies through the cookie notice shown on our site, and you can control cookies through your browser settings.

5. How Do We Handle Your Social Logins?

In Short: If you choose to register or log in using a social media account, we may have access to certain information about you.

Our Services offer you the ability to register and log in using your third-party social media account details (such as Google, Facebook, or Instagram). Where you choose to do this, we will receive certain profile information about you from your social media provider — typically your name, email address, and profile picture. We use the information we receive only for the purposes described in this Privacy Notice. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider.

6. Is Your Information Transferred Internationally?

In Short: We store and process your information in the United States.

Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by the third parties with whom we share your personal information, as described above.

7. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

8. Do We Collect Information From Minors?

In Short: We do not knowingly collect data from or market to minors.

We do not knowingly collect, solicit data from, or market to children. Because some of our products include alcohol, our Services are intended for adults who are 21 years of age or older. By using the Services, you represent that you are at least 21 years of age. If we learn that personal information from a person under 21 has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from a minor, please contact us at [email protected].

9. What Are Your Privacy Rights?

In Short: You may review, change, or terminate your account at any time, and you may opt out of marketing communications.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the details in the "How Can You Contact Us" section below.

Opting out of marketing: You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in those emails, and you can stop our text messages at any time by replying STOP.

Account Information: If you would like to review or change the information in your account or terminate your account, you can log in to your account settings or contact us. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. We may retain some information to prevent fraud, troubleshoot problems, assist with investigations, enforce our legal terms, and/or comply with applicable legal requirements.

10. Controls for Do-Not-Track Features

Most web browsers include a Do-Not-Track ("DNT") feature you can activate. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.

11. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

12. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at [email protected] or contact us by post at:

Vermont Pure Foods dba Nature's Market
303 Center Hill Rd
Manchester Center, VT 05255
United States

13. How Can You Review, Update, or Delete the Data We Collect From You?

You may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please contact us at [email protected].